This lesson talks about how social media adds business value by building networks that enhance competitive advantage, enable the exchange of information, foster strong relationships and serve as a foundation of building professional and personal relationships irrespective of different geographical spaces and time zones.
In today’s world, a person’s personality and interests can be easily identified by observing how active he or she is on the various social media platforms, and what they post. Although social media was fundamentally created for connecting people across the world and allowing them to share their thoughts and opinions, these platforms have now become an extensive medium for building businesses and promoting oneself.
Social media adds business value by building networks that enhance competitive edge, enable the exchange of information, and foster strong relationships.There are various internet communication tools that enable us to network both personally and professionally. Some of these are Facebook, emails, Twitter, chat, and blogs.
Social Media Operations
Social media is defined as the platform used by applications that focus on using the internet to connect people across the globe.
There are many applications like email, chat messengers and applications, blogs, Facebook, Twitter, etc. The major functionationity they provide to the users is connectivity and communication. These applications run intricate algorithms that monitor shared and stored data.
One major function of social media is to monitor, track, and analyze a user’s online activities. This allows for the collection of information on user interests and preferences. This process enables product suggestions the next time the user browses the platform.For example, if you check out details about some product on the xyz e-commerce site, the next time you log onto your social media sites, you will easily find those and similar products, which will appear as suggestions for you to look at. Thus, social media plays a huge role in gathering user information to increase sales.
Common Communication Tools
Internet communication tools are used for both personal and professional purposes to:
- Increase followers and friends by an individual
- Establish informal connections with clients by business firms and startups.
A list of various internet communication tools are:
Some available communication tools are listed in the following sections.
Email is used as both a formal and an informal means of communication. Initially it was just a method of transferring messages electronically from one computer to another through an internet connection. Email has now become an integral part of everyone’s lives. It’s used for both official and personal tasks. Email uses various protocols such as POP3, IMAP, and SMTP for sending and receiving messages.
The past decade has seen the rise of numerous social media sites like Facebook, Twitter, YouTube, Instagram, etc. These form a major platform for people to post their thoughts and opinions to. They also use these sites for uploading personal things like photos, videos, and write-ups that they wish to share with family and friends. These platforms are also now used for building and promoting one’s business and in connecting with prospective customers.Chat started in the form of messenger and chat applications such as Yahoo! Messenger, GoogleTalk, MSN Messenger, etc. These have now transformed into mobile applications like Hangouts, WhatsApp, Telegram, and many more. These not only allow you to share text messages, photos, videos, and documents, but also allow you to record messages and make audio and video calls.
These applications have truly transformed mobile communication.Blogs are specific websites that can be created by users to express their views, discuss topics of their expertise, educate others, create awareness, or merely entertain. Blogs are great platforms for sharing knowledge.
Internet communication has become a must in today’s world. Numerous communication tools are used to accomplish this. Social media has paved the way for easy and effective communication.
Internet communication tools such as email, social media sites (for example, Facebook and Twitter), chat applications (for example, Hangouts and WhatsApp), and blogs are constantly used across the globe for both professional and personal purposes. Communication tools help users to send messages, photos, and videos, and to also make audio and video calls.