In this lesson, we’ll find out what it means to have an effective web presence, as well as the different tools we can use to establish ourselves and our businesses online. We’ll explore the use of websites, blogs, email, and social media, including the three key pages found on most websites.
What Is a Web Presence?
Imagine yourself as a local business person, standing behind the counter of your beautiful new store. There are nice pictures on the walls, the shelves are filled with products, and your cash register is ready and waiting to ring up the next customer. There’s just one small problem with this imaginary business; you haven’t had a single customer in several days.
Let’s apply this scenario to a website. All of the files have been uploaded to your beautiful new site, but you haven’t had any visitors. Both the physical store and the website have failed to establish a presence. In other words, no one knows who or where you are.One method of measuring your web presence is by counting the number of customers who have visited your website within a given period of time. Customers have found their way to your website because you have taken the time to develop your content and key pages; you may also be communicating with your customers through other forms of online media.
As your web presence increases, so does your potential for higher financial rewards.If a customer cannot find your business, either online or in person, you do not exist. To achieve your business goals, you must develop an online strategy for increasing your web presence. For example, when customers search the Internet, they should be able to find your website. Your business or name could also pop up in relation to a blog, digital newsletter, an online business directory, or a social media account.
There are three main reasons for creating a website:
- To establish an Internet presence
- To make your business stand out from its competitors
- To attract new customers
Your website should have three basic pages: the home page, about page, and contact page.
- Home page: Customers visiting your website for the first time will typically land on the home page. The home page should focus on what you do, what kind of products and services you offer, and how you can be contacted. It should also assure your visitors that all of their information and transactions will be safe and secure.
- About page: This page provides visitors with additional details about your company, such as its goals, history, and locations. You could also describe your most prominent products and explain why they stand above the competition.
- Contact page: Information typically found on a contact page can include your business’s email and physical addresses, as well as its fax and telephone numbers.
If applicable, you may also list email addresses for your customer service, human resources, or technical support departments. You could also use this page to provide visitors with an interactive map and travel directions from nearby geographic locations.
In addition to a website, a blog can provide you with the opportunity to share timely information about your company’s products and services and allow customers to write about their recent service or shopping experiences. A blog can also help attract customers to your email or newsletter lists.
Email Offerings and Newsletters
Adding customers to your email or newsletter list will be easier if you offer incentives, such as freebies and discounts. Emails and electronic newsletters also keep your customers informed and reward them for staying in touch. For example, you could use either form of media to make product announcements or talk about product upgrades, which can help you boost customer interest and sales.
Social networks, such as Facebook and Twitter, are another timely way to maintain contact with your clients. If you currently have a Facebook or Twitter account, consider adding links to and from the home page on your website. Both types of accounts can help to optimize your online exposure and increase your web presence.
In this lesson, we learned about the importance of measuring online visibility and establishing web presence, which means that customers are able to find your website because you have taken the time to develop your content and key pages. We learned about the four different tools for establishing ourselves on the Internet. The four cornerstones for an effective web presence include websites, blogs, email or electronic newsletters, and social media accounts, such as Facebook and Twitter.Additionally, we discussed the three key pages found on every successful website:
- The home page should focus on what you do, what kind of products and services you offer, and how you can be contacted.
- The about page provides visitors with additional details about your company, such as its goals, history, and locations.
- The contact page includes the business’s fax and telephone numbers and the company email address. It could also include a map and directions to the office.