In this lesson, we will talk about shareware – what it is, where it came from, and why it is so popular. Then we will take a short quiz to see how much we’ve learned.
What Is Shareware?
Shareware is a unique form of software distribution that allows potential buyers to try it free of charge before they purchase it. Typically, consumers download shareware directly by clicking on an advertising banner on the Internet. Shareware is not freeware, which carries no cost, and it is not public domain software,which carries no copyright.
It’s also not open-source, which allows you to see and modify the underlying computer code.Rather, shareware is a copyrighted product and has a very reasonable cost. Usually, all features are enabled, but sometimes purchase is required to access all features. This can create an additional incentive. Shareware may be installed, used, and evaluated for a specified period (usually 30 days) without obligation.
After the trial period, you must purchase it or discontinue use of the software product. Most often, the software comes with a built-in timer to remind the user of the upcoming deadline, and it eventually disables the product unless purchased.
Benefits of Shareware
For consumers, the benefits are a risk-free trial of software, low cost, and personalized support. For producers of software, the benefits are mostly about reduced overhead and cost savings.First, risk-free trial software is a no-brainer to consumers. There is no reason not to try it out if it is in the least appealing. There’s no waiting in line to return it.
Usually, there’s nothing to wait for in the mail and nothing to send back if you don’t like it. Shareware offers instant gratification to both the provider and consumer.Second, shareware is cost-effective.
Retail software can be very costly to produce, package, and distribute. Packaging, copying, and printing alone can add up to a huge investment up front. Promotional costs like advertising can be cost-prohibitive.
Both the producer and consumer save in the bargain.Third, shareware is a more personal buying experience and can bring about consumer loyalty. The connection between the provider and consumer is more direct, and many producers encourage suggestions for product enhancements. The end result is a sort of banding together of folks who share a common cause. In the past, shareware has been viewed as an honor system or donation-based, which raised a feeling of trust between people and a motivation to send in the donation or fee to help the cause.
How Shareware Got Started
Shareware was the brain child of Jim Knopf. It began in 1982 as a simple desire to share a self-written database program called PC-File in a sparse software market in the early days of personal computers. The few programs available at the time were really expensive. Knopf shared his product for free.
Soon, however, it became apparent that the effort to support the product was outstripping the author’s time and resources, so he asked for a donation of $10. He could not have imagined the response. He received bags of mail and when he joined forces with a similar effort by Andrew Fluegelman, called PC-Talk, it was like putting flint and steel to tinder. This venture was so successful the author was able to leave his job at IBM. His income had grown tenfold, and it made more sense to produce the shareware than to work at a big company.Apparently, consumers are more than happy to side with garage-based efforts and be part of viral growth. Some of those shareware brands have even become more recognizable today than big producers (for example, Epic Games and id Software).
Let’s review what we’ve learned. Shareware is a method of distributing software where users can try it before they buy it. It isn’t free, open source, or public domain, although folks confuse these sometimes. Shareware offers benefits to both consumers and producers, such as instant gratification, low cost, and customer loyalty.
The shareware phenomenon began in 1982 when Jim Knopf and Andrew Fluegelman joined forces to offer a donation-based software product and it exploded as a market. So the next time you see the term shareware, think about a world without it, and you’ll feel great that we have this neat option.